1. COMPANY DIGITAL PRESENCE.
LEI’s client profile consist of serial entrepreneurs with company ownership experience of at least 15 years, and liquidity of $45,000. Though our business model is digital, our focus is building tangible B2B partnerships that lead to referrals. Our audience process a certain purchasing power which enables them to experiment with alternative leisure formulas, long-term strategies, and project-based methodologies. For this reason, how we connect with audiences in social networks is limited to followers which have specific interests related to an ad hoc service that LEI provides.
Our team studies previously successful sales and engagement methods, as well as current trends as a baseline for valuable brand collaborations for LEI, as well as its clients, In order to collaborate, the influencer, firm, or marketing agent, must serve the target audience of the parent brand, and coincide with that brand’s values and mission. Basically, they have to fit well with us, and anyone connected to us.
We set up the relationship with collaborators utilizing an internal framework contract in which we highlight the different points of collaboration of the legal relationship and establish the objectives to be met. Of course, these conditions are adaptable to each situation, collaborator and promotional campaign, and client need.
2.1 Collaboration Execution
As an extension to our “Terms and Conditions” section 2.4, Our primary Digital Marketing Fulfillment provider is The Digital Market. We license their social media network content creation and scheduling platform, Cloud Campaign. Depending upon the project and contractual agreement between LEI and its clients, any part or all digital marketing implementation is conducted by this firm, but not exclusively for LEI Venture Company.
2.2 Deployment Schedule
- Work orders are submitted on the 4th week of the previous month and the 1st week of the upcoming month.
- Approvals will be sent the 4th Monday of the month; however, content of any kind will not be published until the 15th of each month upon approval.
- This will mean that your content won’t be ready to proof until the last week of each month, with 1 week for approval, and 1 week to submit final corrections.
- For example, if approval is sent May 21st will be for content to be published June 15-July 14
All client successes published to any digital medium managed by our company are actual results of that client and true figures. While they are exceptional, it may not be typical. We make no promise of a specific result to any client relationship and demanding results would not be realistic and escapes the commitments of the legal relationship we have with each relationship. We establish by contract the specific actions that we demand from our collaborators, team, client, and/or influencer, making an exhaustive monitoring of the compliance of those in particular and the contract in general.
There’s no guarantee that you or others will achieve the same results. Individual outcomes will depend on these contractual factors, as well as the strategy itself. Any kind of business has risks and taking action is necessary. We do everything reasonable to lessen the risk for all parties, but it is still a risk. We monitor the advertising actions that we carry out. If the results are positive, we will be delighted to repeat the collaboration in future strategies.